Why do people click one button — but scroll past another?

The answer lies in conversion psychology, the invisible science behind high-performing link pages.

Here are 5 principles that boost conversions instantly:


  1. Visual Hierarchy: Make your main CTA impossible to miss.
  2. Color & Emotion: Use colors strategically — green for go, red for urgency.
  3. Social Proof: Add testimonials, logos, or follower counts to build trust.
  4. Cognitive Ease: Clean, simple layouts convert best.
  5. Urgency: “Ends today” or “Limited spots” triggers action.


With Linklyst’s drag-and-drop builder, you can apply these principles effortlessly — no coding required.


💡 Conversion isn’t magic. It’s psychology applied with precision.